![]() ![]() ![]() The paranormal story focuses on the character of Sally, now married to the film’s lead character Jack Skellington, as she adjusts to her role as the Pumpkin Queen of Halloween Town. “Retail partners were supportive of the title early in the selling cycle and we amplified awareness at Comic Con, leading to significant pent-up demand at on-sale.” Ongoing promotional support, positive reviews, and fan love continue to drive sales, she added. ![]() “We knew there was a strong fan base for this property, and the demand we saw building in the pre-sale window surpassed initial expectations,” said Monique Diman-Riley, director of sales for Disney Publishing Worldwide. There were early signs that the novel would be a hit. Long Live the Pumpkin Queen has sold just under 100,000 copies to date, according to NPD BookScan. The title even reached number six on PW’s overall bestseller list for the week of August 15. The book continues to top the bestseller lists, again ranking as number one this week on both the PW children’s and the New York Times YA lists. On August 2, Disney Press released its latest young adult take on a classic Disney entertainment property, Long Live the Pumpkin Queen by Shea Ernshaw, based on Tim Burton’s 1993 film, The Nightmare Before Christmas. ![]()
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